Spring/Summer 2021


For the summer 2021 Modström is inspired by the powerful and inspirational women – the Danish Skagen painter Anna Ancher (1859-1935).
She was a pioneer in the technique of pastel painting and known, as the painter of light and sunshine – meaning she excelled in bringing light into her paintings. Her impressionist motives were a capture of a wandering moment in time – a motive that was often of the daily life around her.
For this collection we celebrate the courage, persistence, and power she must have had to succeed in a male dominated profession during this time.
Inspired by the pastel hues of her painting, bringing a soft light yellow and a powder purple together with a slightly darker blue summer palette. Important colours for this collection are the natural hues, camel, beige and brown earth tones together with the lighter linen whites, ranging from a warmer cream to a bright crisp white, illustrating our inspiration from the Danish nature and coast line that often was portraited in her paintings.
Delicate small flower prints go well together with the elegant yarn dyed stripes, while bold colored flower prints make a beautiful feminine statement throughout the collection.
An elegant and feminine look runs throughout the collection, with hints of contemporary feminine details and shapes inspired by Anna Ancher at her time, elevated to a modern-day look.
Combining cotton shirt with puff sleeves and ruffled collars with soft knitted vest and airy feminine dresses in a beautiful contrast to the men’s inspired styles such as blazers, classic shirt details and slightly oversized fits - Creating a very feminine and powerful collection, Perfect for the season.