At the end of the rainbow

Pernille Rosenkilde x modström

Pernille rosenkilde x modström

Modström has teamed up with Danish stylist and influencer
Pernille Rosenkilde, known for her colourful and joyful style, she has designed
a capsule collection.


“For me, one of the most important things in my work as an influencer,
stylist, and designer is to bring joy, humor, and a playful and fun approach to dressing. ‘Joy’ is an important part of Modström's identity and therefore I saw an opportunity to do a collaboration grounded in common values

“I have always been fascinated by the rainbow. One can hardly help but be attracted to its magical array of colours and also its volatility. The rainbow shows up so rarely, and to enjoy it, you must be present and in the moment, since it disappears before you know it. It is said that there is a pot of gold at the end of the rainbow, but I have always thought that the real treasure is the rainbow itself and instead of looking for the treasure, you should enjoy it”