Modström was founded in 2004 and has now achieved great success on the Danish and on the international fashion scene with 6 yearly collections.
We are a team of young fashionistas with backgrounds in retail, sales, branding and design. We aim to be innovative, impulsive and differentiating. Our concept of more and shorter termed collections is being carefully prepared with intent to be groundbreaking whilst continuously adding the fashion industry with something new through our 6 yearly main collections. Underlining the foundation of Modström always aiming to be innovative, our express diffusion range named x-line has been introduced on weekly basis to spice up the main collections by representing modern commercial items with reasonable, attractive prices. Already this is proving to be successful among our retailers and the trend aware consumers.
The look signals femininity but with a raw touch, also showing contemporary edge. The style reflects dynamics and accurate fashion of high quality. A brand that shows a flair and an unusual sense for design varying in look and style adapting to a constantly changing fashion industry as well as to the need for renewal in the market.
Our target is the young consumer who is impulsive in her constant search for new trends. The well-designed products provide a prestigious look combined with "mainstream" in its affordable sense. For Modström it is all about finding a way of being conventional still showing a modern and influential style that altogether is to separate us from the crowd.
Our philosophy is to create new styles by constantly presenting season specific collections. Modström is born to fulfil the current need for new express fashion. With the short-termed delivery we get closer to the fashion trends of the future. This encourages a close cooperation with the retailers and provides them with improved cash flow due the speedy product turn-around time which the concept enables.