Our design team just arrived from NYC with their minds full of inspiration on colours, materials, cuts and surfaces ready to narrow them down and transfer it to the Fall collection 2012.
They particularly noticed new mixed qualities, clean and minimalistic cuts and a new focus on good quality. Colour wise bordeaux is hard to miss....

Before we start selling our collections they are presented to our agents by our design manager Anne Marie. Our agents have just visited Copenhagen to see the Pre spring and Spring Outerwear collections. The agents were thrilled and are already looking forward to spring. With this little taste of spring you can do the same, because I'll promise you that the collections have styles which will make you ready for spring.

Nice with something to look forward to, huh?

This fall Modström's collection is loaded with chunky knits and all your favourite dresses, tops and skirts. I went behind the scene when Modström was shooting this fall's look book at the Lab in Copenhagen.

One morning in March I and Anne Marie, Modström's Design Manager met with the team at the Lab in Copenhagen to shoot the Fall 2010 look book.